Capstone Partners
Capstone Partners
Capstone Partners
Capstone Partners
Client
Capstone Partners
Client
Capstone Partners
Client
Capstone Partners
Live site
capstonepartners.com
A complete rebrand and redesign of Capstone Partners, a premier investment banking firm specializing in M&A advisory, financial restructuring, and strategic capital solutions, delivering a modern, user-focused digital experience.
A complete rebrand and redesign of Capstone Partners, a premier investment banking firm specializing in M&A advisory, financial restructuring, and strategic capital solutions, delivering a modern, user-focused digital experience.
A complete rebrand and redesign of Capstone Partners, a premier investment banking firm specializing in M&A advisory, financial restructuring, and strategic capital solutions, delivering a modern, user-focused digital experience.
Overview
Overview
Overview
Capstone Partners, one of the largest and most active investment banking firms in the United States, underwent a comprehensive rebranding and website redesign to reflect its evolving business strategy and strengthen its digital presence. The goal was to create a modern, sophisticated, and user-friendly website that aligned with the firm’s reputation and clientele.
As a key designer, I played a crucial role in the visual and user experience design for both the new Capstone website and its refreshed brand identity. In collaboration with key stakeholders at Capstone Partners, we embarked on creating a new logo for their esteemed firm and a new website. I worked closely with stakeholders, developers, and design teams to ensure a seamless transformation that adhered to the company’s new brand identity.
Capstone Partners, one of the largest and most active investment banking firms in the United States, underwent a comprehensive rebranding and website redesign to reflect its evolving business strategy and strengthen its digital presence. The goal was to create a modern, sophisticated, and user-friendly website that aligned with the firm’s reputation and clientele.
As a key designer, I played a crucial role in the visual and user experience design for both the new Capstone website and its refreshed brand identity. In collaboration with key stakeholders at Capstone Partners, we embarked on creating a new logo for their esteemed firm and a new website. I worked closely with stakeholders, developers, and design teams to ensure a seamless transformation that adhered to the company’s new brand identity.
Capstone Partners, one of the largest and most active investment banking firms in the United States, underwent a comprehensive rebranding and website redesign to reflect its evolving business strategy and strengthen its digital presence. The goal was to create a modern, sophisticated, and user-friendly website that aligned with the firm’s reputation and clientele.
As a key designer, I played a crucial role in the visual and user experience design for both the new Capstone website and its refreshed brand identity. In collaboration with key stakeholders at Capstone Partners, we embarked on creating a new logo for their esteemed firm and a new website. I worked closely with stakeholders, developers, and design teams to ensure a seamless transformation that adhered to the company’s new brand identity.
Designed at 829 Studios in collaboration with the exceptional talents of Matt Brown (Design).
Designed at 829 Studios in collaboration with the exceptional talents of Matt Brown (Design).
Designed at 829 Studios in collaboration with the exceptional talents of Matt Brown (Design).
Services
Services
Services
• UI Design
• UI Design
• UI Design
• Web Design
• Web Design
• Web Design
• Design Systems
• Design Systems
• Design Systems
• Brand Identity
• Brand Identity
• Brand Identity
Objective
Objective
Objective
Capstone sought a fresh digital presence that balanced aesthetics with usability, branding, and accessibility. This transformation came with three major objectives:
Brand Consistency – The rebrand required a cohesive visual identity across digital platforms.
Complex Information Architecture – Organizing large volumes of financial and investment content into an intuitive structure.
Responsive and Scalable Design – Ensuring an optimal experience across all devices and screen sizes.
Capstone sought a fresh digital presence that balanced aesthetics with usability, branding, and accessibility. This transformation came with three major objectives:
Brand Consistency – The rebrand required a cohesive visual identity across digital platforms.
Complex Information Architecture – Organizing large volumes of financial and investment content into an intuitive structure.
Responsive and Scalable Design – Ensuring an optimal experience across all devices and screen sizes.
Capstone sought a fresh digital presence that balanced aesthetics with usability, branding, and accessibility. This transformation came with three major objectives:
Brand Consistency – The rebrand required a cohesive visual identity across digital platforms.
Complex Information Architecture – Organizing large volumes of financial and investment content into an intuitive structure.
Responsive and Scalable Design – Ensuring an optimal experience across all devices and screen sizes.
Key Audiences
Key Audiences
Key Audiences
Understanding the target audience was essential in shaping the rebrand and website redesign. Capstone Partners serves a diverse range of stakeholders, each with unique needs and expectations:
Business Owners & Executives: Seeking expert financial advisory services for mergers, acquisitions, and capital markets transactions.
Institutional Investors & Lenders: Looking for insights into market trends and opportunities within the middle market investment sector.
Entrepreneurs & Growth-Stage Companies: Exploring strategic partnerships and funding opportunities.
Understanding the target audience was essential in shaping the rebrand and website redesign. Capstone Partners serves a diverse range of stakeholders, each with unique needs and expectations:
Business Owners & Executives: Seeking expert financial advisory services for mergers, acquisitions, and capital markets transactions.
Institutional Investors & Lenders: Looking for insights into market trends and opportunities within the middle market investment sector.
Entrepreneurs & Growth-Stage Companies: Exploring strategic partnerships and funding opportunities.
Understanding the target audience was essential in shaping the rebrand and website redesign. Capstone Partners serves a diverse range of stakeholders, each with unique needs and expectations:
Business Owners & Executives: Seeking expert financial advisory services for mergers, acquisitions, and capital markets transactions.
Institutional Investors & Lenders: Looking for insights into market trends and opportunities within the middle market investment sector.
Entrepreneurs & Growth-Stage Companies: Exploring strategic partnerships and funding opportunities.
Wireframes
Wireframes
Wireframes
To establish the website’s structure and user flow, we created low-fidelity wireframes, mapped navigation pathways, and developed interactive prototypes for internal feedback and refinement before transitioning to high-fidelity designs.
To establish the website’s structure and user flow, we created low-fidelity wireframes, mapped navigation pathways, and developed interactive prototypes for internal feedback and refinement before transitioning to high-fidelity designs.
To establish the website’s structure and user flow, we created low-fidelity wireframes, mapped navigation pathways, and developed interactive prototypes for internal feedback and refinement before transitioning to high-fidelity designs.
Visual Design
Visual Design
Visual Design
The goal was to design a website that set Capstone Partners apart with a sleek, bold, and professional aesthetic. Beyond elevating their brand presence, we focused on clearly showcasing their extensive suite of services and industry expertise.
To reinforce Capstone’s reputation, we incorporated team insights to highlight their professionals as industry leaders. This approach not only built credibility but also served as a key strategy for attracting, nurturing, and retaining top talent within the organization.
Design System Implementation: Developed a comprehensive design system with reusable UI components for consistency and internal team alignment.
Brand Integration: Applied the new color scheme, typography, and imagery to create a cohesive and modern look.
Pixel-Perfect UI: Delivered high-fidelity mockups and design specifications to developers for an accurate build.
Accessibility Considerations: Ensured WCAG compliance by optimizing color contrast, typography, and interactive elements for an inclusive experience.
The goal was to design a website that set Capstone Partners apart with a sleek, bold, and professional aesthetic. Beyond elevating their brand presence, we focused on clearly showcasing their extensive suite of services and industry expertise.
To reinforce Capstone’s reputation, we incorporated team insights to highlight their professionals as industry leaders. This approach not only built credibility but also served as a key strategy for attracting, nurturing, and retaining top talent within the organization.
Design System Implementation: Developed a comprehensive design system with reusable UI components for consistency and internal team alignment.
Brand Integration: Applied the new color scheme, typography, and imagery to create a cohesive and modern look.
Pixel-Perfect UI: Delivered high-fidelity mockups and design specifications to developers for an accurate build.
Accessibility Considerations: Ensured WCAG compliance by optimizing color contrast, typography, and interactive elements for an inclusive experience.
The goal was to design a website that set Capstone Partners apart with a sleek, bold, and professional aesthetic. Beyond elevating their brand presence, we focused on clearly showcasing their extensive suite of services and industry expertise.
To reinforce Capstone’s reputation, we incorporated team insights to highlight their professionals as industry leaders. This approach not only built credibility but also served as a key strategy for attracting, nurturing, and retaining top talent within the organization.
Design System Implementation: Developed a comprehensive design system with reusable UI components for consistency and internal team alignment.
Brand Integration: Applied the new color scheme, typography, and imagery to create a cohesive and modern look.
Pixel-Perfect UI: Delivered high-fidelity mockups and design specifications to developers for an accurate build.
Accessibility Considerations: Ensured WCAG compliance by optimizing color contrast, typography, and interactive elements for an inclusive experience.
Design System
in Figma
Design System
in Figma
Design System
in Figma
To ensure consistency and efficiency, we developed a comprehensive design system in Figma. This system provided a structured approach to typography, color, layout, and reusable components, streamlining the design and development process.
Component Library: Built a robust design system in Figma with scalable UI components, including buttons, forms, and navigation elements.
Typography & Color Styles: Defined global styles for consistent text hierarchy and color application.
Documentation & Handoff: Organized design specifications in Figma to streamline collaboration between design and development teams.
To ensure consistency and efficiency, we developed a comprehensive design system in Figma. This system provided a structured approach to typography, color, layout, and reusable components, streamlining the design and development process.
Component Library: Built a robust design system in Figma with scalable UI components, including buttons, forms, and navigation elements.
Typography & Color Styles: Defined global styles for consistent text hierarchy and color application.
Documentation & Handoff: Organized design specifications in Figma to streamline collaboration between design and development teams.
To ensure consistency and efficiency, we developed a comprehensive design system in Figma. This system provided a structured approach to typography, color, layout, and reusable components, streamlining the design and development process.
Component Library: Built a robust design system in Figma with scalable UI components, including buttons, forms, and navigation elements.
Typography & Color Styles: Defined global styles for consistent text hierarchy and color application.
Documentation & Handoff: Organized design specifications in Figma to streamline collaboration between design and development teams.
A Bold and
Timeless Identity
A Bold and
Timeless Identity
A Bold and
Timeless Identity
Capstone Headwaters rebranded as Capstone Partners, marking a new era of growth and leadership. The new Capstone Partners logo reflects the firm’s professionalism, trust, and bold presence in the investment banking industry. The logotype features a clean, modern sans-serif with a high x-height for optimal readability.
The logo mark, enclosed in a circular shape, cleverly utilizes negative space to form an abstract “C/P” while symbolizing a capstone and mountain peaks. The design extends beyond the circle’s boundary, giving it a dynamic and ownable quality. Built within an equilateral triangle, the asymmetric peaks add energy and balance, ensuring a strong, scalable mark that remains recognizable across all applications.
Capstone Headwaters rebranded as Capstone Partners, marking a new era of growth and leadership. The new Capstone Partners logo reflects the firm’s professionalism, trust, and bold presence in the investment banking industry. The logotype features a clean, modern sans-serif with a high x-height for optimal readability.
The logo mark, enclosed in a circular shape, cleverly utilizes negative space to form an abstract “C/P” while symbolizing a capstone and mountain peaks. The design extends beyond the circle’s boundary, giving it a dynamic and ownable quality. Built within an equilateral triangle, the asymmetric peaks add energy and balance, ensuring a strong, scalable mark that remains recognizable across all applications.
Capstone Headwaters rebranded as Capstone Partners, marking a new era of growth and leadership. The new Capstone Partners logo reflects the firm’s professionalism, trust, and bold presence in the investment banking industry. The logotype features a clean, modern sans-serif with a high x-height for optimal readability.
The logo mark, enclosed in a circular shape, cleverly utilizes negative space to form an abstract “C/P” while symbolizing a capstone and mountain peaks. The design extends beyond the circle’s boundary, giving it a dynamic and ownable quality. Built within an equilateral triangle, the asymmetric peaks add energy and balance, ensuring a strong, scalable mark that remains recognizable across all applications.
Brand Guidelines
Brand Guidelines
Brand Guidelines
To maintain consistency across all platforms, we developed comprehensive brand guidelines detailing logo usage, typography, color schemes, imagery, and messaging. These guidelines serve as a reference for internal teams and external partners, ensuring a cohesive brand identity across digital and print applications.
To maintain consistency across all platforms, we developed comprehensive brand guidelines detailing logo usage, typography, color schemes, imagery, and messaging. These guidelines serve as a reference for internal teams and external partners, ensuring a cohesive brand identity across digital and print applications.
To maintain consistency across all platforms, we developed comprehensive brand guidelines detailing logo usage, typography, color schemes, imagery, and messaging. These guidelines serve as a reference for internal teams and external partners, ensuring a cohesive brand identity across digital and print applications.
Key Outcomes
Key Outcomes
Key Outcomes
The rebrand and website redesign played a crucial role in strengthening Capstone Partners' market presence, improving user engagement, and supporting its business growth. By aligning the brand with its strategic vision, Capstone experienced several positive outcomes:
Stronger Market Position: The refreshed brand identity reinforced Capstone’s leadership in middle-market investment banking, enhancing credibility and recognition. (Source)
Increased Deal Value: Following the rebrand, Capstone reported a 31% year-over-year increase in average disclosed deal value, reflecting stronger business performance and client trust. (Source)
Higher Client Engagement: The redesigned website improved navigation, making it easier for clients to access services and insights, contributing to more successful capital market transactions, with 44.1% of CEOs completing at least one deal in the past year. (Source)
Improved Digital Presence: The launch of the new website at capstonepartners.com provided a modern, intuitive, and scalable platform, ensuring seamless user experience across all devices.
Alignment with Growth Strategy: The rebrand positioned Capstone for long-term success by creating a unified brand identity and reinforcing its commitment to supporting clients, employees, and stakeholders.
The rebrand and website redesign played a crucial role in strengthening Capstone Partners' market presence, improving user engagement, and supporting its business growth. By aligning the brand with its strategic vision, Capstone experienced several positive outcomes:
Stronger Market Position: The refreshed brand identity reinforced Capstone’s leadership in middle-market investment banking, enhancing credibility and recognition. (Source)
Increased Deal Value: Following the rebrand, Capstone reported a 31% year-over-year increase in average disclosed deal value, reflecting stronger business performance and client trust. (Source)
Higher Client Engagement: The redesigned website improved navigation, making it easier for clients to access services and insights, contributing to more successful capital market transactions, with 44.1% of CEOs completing at least one deal in the past year. (Source)
Improved Digital Presence: The launch of the new website at capstonepartners.com provided a modern, intuitive, and scalable platform, ensuring seamless user experience across all devices.
Alignment with Growth Strategy: The rebrand positioned Capstone for long-term success by creating a unified brand identity and reinforcing its commitment to supporting clients, employees, and stakeholders.
The rebrand and website redesign played a crucial role in strengthening Capstone Partners' market presence, improving user engagement, and supporting its business growth. By aligning the brand with its strategic vision, Capstone experienced several positive outcomes:
Stronger Market Position: The refreshed brand identity reinforced Capstone’s leadership in middle-market investment banking, enhancing credibility and recognition. (Source)
Increased Deal Value: Following the rebrand, Capstone reported a 31% year-over-year increase in average disclosed deal value, reflecting stronger business performance and client trust. (Source)
Higher Client Engagement: The redesigned website improved navigation, making it easier for clients to access services and insights, contributing to more successful capital market transactions, with 44.1% of CEOs completing at least one deal in the past year. (Source)
Improved Digital Presence: The launch of the new website at capstonepartners.com provided a modern, intuitive, and scalable platform, ensuring seamless user experience across all devices.
Alignment with Growth Strategy: The rebrand positioned Capstone for long-term success by creating a unified brand identity and reinforcing its commitment to supporting clients, employees, and stakeholders.
Key Takeaways
Key Takeaways
Key Takeaways
The Capstone Partners rebrand was a comprehensive effort that aligned the firm’s digital presence, visual identity, and strategic positioning. Through extensive research, a refined brand strategy, and a modernized website, we successfully strengthened Capstone’s market presence. The introduction of a new logo, a scalable design system, and detailed brand guidelines ensured consistency and professionalism across all platforms.
This project reinforced the importance of a holistic approach to brand transformation—balancing aesthetics with functionality while prioritizing user experience. The new website effectively communicates Capstone’s expertise, services, and leadership in the investment banking industry, positioning the firm for continued growth and success.
The Capstone Partners rebrand was a comprehensive effort that aligned the firm’s digital presence, visual identity, and strategic positioning. Through extensive research, a refined brand strategy, and a modernized website, we successfully strengthened Capstone’s market presence. The introduction of a new logo, a scalable design system, and detailed brand guidelines ensured consistency and professionalism across all platforms.
This project reinforced the importance of a holistic approach to brand transformation—balancing aesthetics with functionality while prioritizing user experience. The new website effectively communicates Capstone’s expertise, services, and leadership in the investment banking industry, positioning the firm for continued growth and success.
The Capstone Partners rebrand was a comprehensive effort that aligned the firm’s digital presence, visual identity, and strategic positioning. Through extensive research, a refined brand strategy, and a modernized website, we successfully strengthened Capstone’s market presence. The introduction of a new logo, a scalable design system, and detailed brand guidelines ensured consistency and professionalism across all platforms.
This project reinforced the importance of a holistic approach to brand transformation—balancing aesthetics with functionality while prioritizing user experience. The new website effectively communicates Capstone’s expertise, services, and leadership in the investment banking industry, positioning the firm for continued growth and success.
