Wequassett Resort & Golf Club
Wequassett Resort & Golf Club
Wequassett Resort & Golf Club
Wequassett Resort & Golf Club
Client
Wequassett Resort &
Golf Club
Client
Wequassett Resort & Golf Club
Live site
wequassett.com
Wequassett Resort & Golf Club is a luxury waterfront resort on Cape Cod, offering world-class amenities, dining, and accommodations.
Wequassett Resort & Golf Club is a luxury waterfront resort on Cape Cod, offering world-class amenities, dining, and accommodations.
Wequassett Resort & Golf Club is a luxury waterfront resort on Cape Cod, offering world-class amenities, dining, and accommodations.
Overview
Overview
Overview
Wequassett Resort and Golf Club is a luxury resort located on Cape Cod, Massachusetts, known for its stunning waterfront views, world-class amenities, and exceptional guest experiences. The goal of this project was to redesign their website to reflect the resort’s elegance, improve user experience, and drive engagement and bookings.
As the lead designer, I was responsible for creating a visually stunning, user-friendly, and responsive website that would appeal to their target audience—luxury travelers, families, and event planners.
Wequassett Resort and Golf Club is a luxury resort located on Cape Cod, Massachusetts, known for its stunning waterfront views, world-class amenities, and exceptional guest experiences. The goal of this project was to redesign their website to reflect the resort’s elegance, improve user experience, and drive engagement and bookings.
As the lead designer, I was responsible for creating a visually stunning, user-friendly, and responsive website that would appeal to their target audience—luxury travelers, families, and event planners.
Wequassett Resort and Golf Club is a luxury resort located on Cape Cod, Massachusetts, known for its stunning waterfront views, world-class amenities, and exceptional guest experiences. The goal of this project was to redesign their website to reflect the resort’s elegance, improve user experience, and drive engagement and bookings.
As the lead designer, I was responsible for creating a visually stunning, user-friendly, and responsive website that would appeal to their target audience—luxury travelers, families, and event planners.
Designed at 829 Studios in collaboration with the exceptional talents of Dan Fleming (Design) , Quill Huntley (UX), and Alexis Mikulski (Copywriting).
Designed at 829 Studios in collaboration with the exceptional talents of Dan Fleming (Design) , Quill Huntley (UX), and Alexis Mikulski (Copywriting).
Services
Services
Services
• UI / UX Design
• UI / UX Design
• Web Design
• Web Design
• Branding
• Branding
Objectives
Objectives
Objectives
Communicating Elegance and Functionality: Balancing aesthetic appeal with a practical, intuitive interface. Ensure the design reflects the resort’s luxury brand identity and Cape Cod charm.
Diverse Audiences: Designing for varied user groups with different goals.
Drive Conversions: Increase engagement by optimizing the user journey and providing seamless access to essential features like reservations, event inquiries, careers, and experiences.
Mobile Optimization: Ensuring the website delivered a seamless experience across all devices, especially for on-the-go users.
Communicating Elegance and Functionality: Balancing aesthetic appeal with a practical, intuitive interface. Ensure the design reflects the resort’s luxury brand identity and Cape Cod charm.
Diverse Audiences: Designing for varied user groups with different goals.
Drive Conversions: Increase engagement by optimizing the user journey and providing seamless access to essential features like reservations, event inquiries, careers, and experiences.
Mobile Optimization: Ensuring the website delivered a seamless experience across all devices, especially for on-the-go users.
Communicating Elegance and Functionality: Balancing aesthetic appeal with a practical, intuitive interface. Ensure the design reflects the resort’s luxury brand identity and Cape Cod charm.
Diverse Audiences: Designing for varied user groups with different goals.
Drive Conversions: Increase engagement by optimizing the user journey and providing seamless access to essential features like reservations, event inquiries, careers, and experiences.
Mobile Optimization: Ensuring the website delivered a seamless experience across all devices, especially for on-the-go users.
Key audiences
Key audiences
Key audiences
Understanding the diverse user base was critical to the success of this project. The primary audiences included:
Luxury Travelers: Affluent individuals and couples seeking a high-end, relaxing getaway with premium amenities.
Families: Parents looking for a family-friendly destination with activities for children and comfortable accommodations.
Event Planners: Professionals organizing weddings, corporate retreats, or other special events at a picturesque venue.
Local Visitors: Cape Cod residents or nearby visitors interested in dining, spa services, or seasonal events.
Understanding the diverse user base was critical to the success of this project. The primary audiences included:
Luxury Travelers: Affluent individuals and couples seeking a high-end, relaxing getaway with premium amenities.
Families: Parents looking for a family-friendly destination with activities for children and comfortable accommodations.
Event Planners: Professionals organizing weddings, corporate retreats, or other special events at a picturesque venue.
Local Visitors: Cape Cod residents or nearby visitors interested in dining, spa services, or seasonal events.
Understanding the diverse user base was critical to the success of this project. The primary audiences included:
Luxury Travelers: Affluent individuals and couples seeking a high-end, relaxing getaway with premium amenities.
Families: Parents looking for a family-friendly destination with activities for children and comfortable accommodations.
Event Planners: Professionals organizing weddings, corporate retreats, or other special events at a picturesque venue.
Local Visitors: Cape Cod residents or nearby visitors interested in dining, spa services, or seasonal events.
Research &
Discovery
Research &
Discovery
Research &
Discovery
To kick off the project, we conducted a comprehensive discovery phase, including Kickoff Questionnaires, an Audience Survey, and a Stakeholder Survey. Additionally, we analyzed Google Analytics data from their existing website to pinpoint areas for improvement.
Showcase Unique Experiences & Legacy of Excellence – Elevate storytelling to reflect the property's rich history and unparalleled guest experiences.
Strengthen Brand Representation – Ensure a cohesive and elevated brand presence across all digital touchpoints.
Enhance Accessibility & Responsiveness – Optimize usability for a broader audience across devices and screen sizes.
Competitive Analysis – Studied leading luxury travel websites to identify best-in-class design and functionality.
SEO Optimization – Improve search visibility to attract high-intent travelers.
Increase Conversions – Streamline the user journey to drive bookings and engagement.
To kick off the project, we conducted a comprehensive discovery phase, including Kickoff Questionnaires, an Audience Survey, and a Stakeholder Survey. Additionally, we analyzed Google Analytics data from their existing website to pinpoint areas for improvement.
Showcase Unique Experiences & Legacy of Excellence – Elevate storytelling to reflect the property's rich history and unparalleled guest experiences.
Strengthen Brand Representation – Ensure a cohesive and elevated brand presence across all digital touchpoints.
Enhance Accessibility & Responsiveness – Optimize usability for a broader audience across devices and screen sizes.
Competitive Analysis – Studied leading luxury travel websites to identify best-in-class design and functionality.
SEO Optimization – Improve search visibility to attract high-intent travelers.
Increase Conversions – Streamline the user journey to drive bookings and engagement.
To kick off the project, we conducted a comprehensive discovery phase, including Kickoff Questionnaires, an Audience Survey, and a Stakeholder Survey. Additionally, we analyzed Google Analytics data from their existing website to pinpoint areas for improvement.
Showcase Unique Experiences & Legacy of Excellence – Elevate storytelling to reflect the property's rich history and unparalleled guest experiences.
Strengthen Brand Representation – Ensure a cohesive and elevated brand presence across all digital touchpoints.
Enhance Accessibility & Responsiveness – Optimize usability for a broader audience across devices and screen sizes.
Competitive Analysis – Studied leading luxury travel websites to identify best-in-class design and functionality.
SEO Optimization – Improve search visibility to attract high-intent travelers.
Increase Conversions – Streamline the user journey to drive bookings and engagement.
Wireframing &
Prototyping
Wireframing &
Prototyping
Wireframing &
Prototyping
After initial research, we created low-fidelity wireframes to outline the website's structure, refining them into high-fidelity versions in Figma. These were presented to the client for feedback. We also built interactive prototypes, including a streamlined booking flow for easier navigation between suite options, as shown in the accompanying screenshot.
After initial research, we created low-fidelity wireframes to outline the website's structure, refining them into high-fidelity versions in Figma. These were presented to the client for feedback. We also built interactive prototypes, including a streamlined booking flow for easier navigation between suite options, as shown in the accompanying screenshot.
After initial research, we created low-fidelity wireframes to outline the website's structure, refining them into high-fidelity versions in Figma. These were presented to the client for feedback. We also built interactive prototypes, including a streamlined booking flow for easier navigation between suite options, as shown in the accompanying screenshot.
Visual Design
Visual Design
Visual Design
While preserving Wequassett’s established brand identity, we integrated the client’s refined visual preferences into a cohesive digital design system. Emphasizing the resort’s stunning waterfront setting, we strategically allocated prominent visual spaces across the site to showcase high-quality imagery of the property and its surroundings, enhancing the overall aesthetic and user experience.
While preserving Wequassett’s established brand identity, we integrated the client’s refined visual preferences into a cohesive digital design system. Emphasizing the resort’s stunning waterfront setting, we strategically allocated prominent visual spaces across the site to showcase high-quality imagery of the property and its surroundings, enhancing the overall aesthetic and user experience.
While preserving Wequassett’s established brand identity, we integrated the client’s refined visual preferences into a cohesive digital design system. Emphasizing the resort’s stunning waterfront setting, we strategically allocated prominent visual spaces across the site to showcase high-quality imagery of the property and its surroundings, enhancing the overall aesthetic and user experience.
Optimized
for mobile
Optimized
for mobile
Optimized
for mobile
With a significant portion of users accessing Wequassett’s website from mobile devices, we prioritized delivering a seamless and visually rich mobile experience. The design system was optimized to ensure intuitive navigation and effortless booking on smaller screens. By refining layouts, interactions, and content hierarchy for mobile, we created an engaging and user-friendly experience that mirrors the luxury and ease of the resort itself.
With a significant portion of users accessing Wequassett’s website from mobile devices, we prioritized delivering a seamless and visually rich mobile experience. The design system was optimized to ensure intuitive navigation and effortless booking on smaller screens. By refining layouts, interactions, and content hierarchy for mobile, we created an engaging and user-friendly experience that mirrors the luxury and ease of the resort itself.
With a significant portion of users accessing Wequassett’s website from mobile devices, we prioritized delivering a seamless and visually rich mobile experience. The design system was optimized to ensure intuitive navigation and effortless booking on smaller screens. By refining layouts, interactions, and content hierarchy for mobile, we created an engaging and user-friendly experience that mirrors the luxury and ease of the resort itself.
A Revamped
Design System
A Revamped
Design System
A Revamped
Design System
To ensure consistency and scalability, we developed a cohesive digital design system for Wequassett. We refined typography, navigation, photography, and web accessibility, with a strong focus on mobile optimization. Built on a component-based framework, the system allows for easy application and adaptability across the entire website and digital touchpoints, ensuring a seamless and elegant user experience.
To ensure consistency and scalability, we developed a cohesive digital design system for Wequassett. We refined typography, navigation, photography, and web accessibility, with a strong focus on mobile optimization. Built on a component-based framework, the system allows for easy application and adaptability across the entire website and digital touchpoints, ensuring a seamless and elegant user experience.
To ensure consistency and scalability, we developed a cohesive digital design system for Wequassett. We refined typography, navigation, photography, and web accessibility, with a strong focus on mobile optimization. Built on a component-based framework, the system allows for easy application and adaptability across the entire website and digital touchpoints, ensuring a seamless and elegant user experience.
Unforgettable
Experiences
Unforgettable
Experiences
Unforgettable
Experiences
The redesigned experiences page immerses Wequassett’s guests in all that the resort and Cape Cod have to offer. It highlights curated packages, including tickets, tours, and activities, making it easier for potential guests to plan their stay. High-quality imagery and seamless booking integration showcase the resort’s unique charm, creating an engaging experience that drives conversions and enhances guest excitement.
The redesigned experiences page immerses Wequassett’s guests in all that the resort and Cape Cod have to offer. It highlights curated packages, including tickets, tours, and activities, making it easier for potential guests to plan their stay. High-quality imagery and seamless booking integration showcase the resort’s unique charm, creating an engaging experience that drives conversions and enhances guest excitement.
The redesigned experiences page immerses Wequassett’s guests in all that the resort and Cape Cod have to offer. It highlights curated packages, including tickets, tours, and activities, making it easier for potential guests to plan their stay. High-quality imagery and seamless booking integration showcase the resort’s unique charm, creating an engaging experience that drives conversions and enhances guest excitement.
Building Your
Dream Wedding
Building Your
Dream Wedding
Building Your
Dream Wedding
The redesigned wedding pages at Wequassett are designed to inspire and guide couples through their planning journey. Featuring stunning photography and engaging content, the pages highlight the resort’s expertise in crafting unforgettable celebrations. A custom wedding planner tool allows couples to personalize their experience while ensuring the Wequassett team gathers essential details for seamless follow-up. By streamlining the inquiry process and providing clear calls to action, the redesign led to an increase in wedding inquiries and bookings, improving overall conversions.
The redesigned wedding pages at Wequassett are designed to inspire and guide couples through their planning journey. Featuring stunning photography and engaging content, the pages highlight the resort’s expertise in crafting unforgettable celebrations. A custom wedding planner tool allows couples to personalize their experience while ensuring the Wequassett team gathers essential details for seamless follow-up. By streamlining the inquiry process and providing clear calls to action, the redesign led to an increase in wedding inquiries and bookings, improving overall conversions.
The redesigned wedding pages at Wequassett are designed to inspire and guide couples through their planning journey. Featuring stunning photography and engaging content, the pages highlight the resort’s expertise in crafting unforgettable celebrations. A custom wedding planner tool allows couples to personalize their experience while ensuring the Wequassett team gathers essential details for seamless follow-up. By streamlining the inquiry process and providing clear calls to action, the redesign led to an increase in wedding inquiries and bookings, improving overall conversions.
Attracting
Top Talent
Attracting
Top Talent
Attracting
Top Talent
In today’s competitive job market, the design and branding of a career site play a crucial role in connecting with top candidates. Wequassett’s newly redesigned Career Site creates a compelling and personal experience, showcasing the resort’s culture, values, and opportunities. By providing candidates with clear, engaging, and comprehensive information, the site not only informs but also inspires, positioning Wequassett as an employer of choice.
In today’s competitive job market, the design and branding of a career site play a crucial role in connecting with top candidates. Wequassett’s newly redesigned Career Site creates a compelling and personal experience, showcasing the resort’s culture, values, and opportunities. By providing candidates with clear, engaging, and comprehensive information, the site not only informs but also inspires, positioning Wequassett as an employer of choice.
In today’s competitive job market, the design and branding of a career site play a crucial role in connecting with top candidates. Wequassett’s newly redesigned Career Site creates a compelling and personal experience, showcasing the resort’s culture, values, and opportunities. By providing candidates with clear, engaging, and comprehensive information, the site not only informs but also inspires, positioning Wequassett as an employer of choice.
Event Branding:
Soirée on the Bay
Event
Branding:
Soirée on
the Bay
Event Branding:
Soirée on the Bay
To elevate Wequassett’s annual celebration, Soirée on the Bay, we designed a sophisticated brand that reflected the resort’s elegance and exclusivity. The branding featured a modern logo, cohesive visual elements, and applications across flags, signage, and promotional materials, creating a seamless and memorable experience that aligned with Wequassett’s luxury image.
To elevate Wequassett’s annual celebration, Soirée on the Bay, we designed a sophisticated brand that reflected the resort’s elegance and exclusivity. The branding featured a modern logo, cohesive visual elements, and applications across flags, signage, and promotional materials, creating a seamless and memorable experience that aligned with Wequassett’s luxury image.
To elevate Wequassett’s annual celebration, Soirée on the Bay, we designed a sophisticated brand that reflected the resort’s elegance and exclusivity. The branding featured a modern logo, cohesive visual elements, and applications across flags, signage, and promotional materials, creating a seamless and memorable experience that aligned with Wequassett’s luxury image.
Outcomes
Outcomes
Outcomes
The redesign successfully elevated Wequassett’s digital presence, resulting in measurable improvements in engagement, conversions, and visibility:
Stronger brand positioning, contributing to Wequassett’s $102 million acquisition by EOS Investors LLC in 2022, expanding its presence within a growing New England resort portfolio.
Measured Impact: Post-launch analytics showed a 15-25% increase in leads, indicating improved user engagement and higher booking conversions.
Luxury Brand Reinforcement: The redesign aligned with Wequassett’s Forbes Five-Star status, enhanced its culinary prestige with twenty-eight Atlantic’s Five-Star rating, and strengthened guest engagement as a Condé Nast Traveler Readers’ Choice Award-winning hotel, ensuring a seamless digital experience that reflected its world-class reputation.
The redesign successfully elevated Wequassett’s digital presence, resulting in measurable improvements in engagement, conversions, and visibility:
Stronger brand positioning, contributing to Wequassett’s $102 million acquisition by EOS Investors LLC in 2022, expanding its presence within a growing New England resort portfolio.
Measured Impact: Post-launch analytics showed a 15-25% increase in leads, indicating improved user engagement and higher booking conversions.
Luxury Brand Reinforcement: The redesign aligned with Wequassett’s Forbes Five-Star status, enhanced its culinary prestige with twenty-eight Atlantic’s Five-Star rating, and strengthened guest engagement as a Condé Nast Traveler Readers’ Choice Award-winning hotel, ensuring a seamless digital experience that reflected its world-class reputation.
The redesign successfully elevated Wequassett’s digital presence, resulting in measurable improvements in engagement, conversions, and visibility:
Stronger brand positioning, contributing to Wequassett’s $102 million acquisition by EOS Investors LLC in 2022, expanding its presence within a growing New England resort portfolio.
Measured Impact: Post-launch analytics showed a 15-25% increase in leads, indicating improved user engagement and higher booking conversions.
Luxury Brand Reinforcement: The redesign aligned with Wequassett’s Forbes Five-Star status, enhanced its culinary prestige with twenty-eight Atlantic’s Five-Star rating, and strengthened guest engagement as a Condé Nast Traveler Readers’ Choice Award-winning hotel, ensuring a seamless digital experience that reflected its world-class reputation.
Key Takeaways
Key Takeaways
Key Takeaways
This project taught me the value of user-centered design in enhancing engagement and conversions, the importance of cross-functional collaboration in achieving business goals, and the necessity of building scalable design systems for long-term usability and adaptability.
This project taught me the value of user-centered design in enhancing engagement and conversions, the importance of cross-functional collaboration in achieving business goals, and the necessity of building scalable design systems for long-term usability and adaptability.
This project taught me the value of user-centered design in enhancing engagement and conversions, the importance of cross-functional collaboration in achieving business goals, and the necessity of building scalable design systems for long-term usability and adaptability.
